Feeling Asian Modernities

Transnational Consumption of Japanese TV Dramas


Edited by Koichi Iwabuchi

ISBN : 978-962-209-631-8

Film, Media, Fine Arts

March 2004

340 pages, 6″ x 9″

  • HK$350.00

Also available in Paperback HK$170.00

The recent transnational reach of Japanese television dramas in East and Southeast Asia is unprecedented, and not simply in terms of the range and scale of diffusion, but also of the intense sympathy many young Asians feel toward the characters in Japanese dramas, so that they cope with their own modern lives by emulating the lives on screen. Through the empirical analysis of how Japanese youth dramas are (re)produced, circulated, regulated, and consumed in East and Southeast Asia, each chapter in this volume variously explores the ways in which intra-Asian cultural flows highlight cultural resonance and asymmetry in the region under the decentering processes of globalization. Key questions include: What is the nature of Japanese cultural power and influence in the region and how is it historically overdetermined? How is it similar to and different from “Americanization” and other Asian cultural sub-centers? What kinds of images and sense of intimacy and distance are perceived through the reception of Japanese youth dramas?

Contributors include: Ien ANG, Geok-lian CHUA, Darrell William DAVIS, Kelly HU, ITO Mamoru, Yu-fen KO, Dong-Hoo LEE, Ming-tsung LEE, Lisa Yuk-ming LEUNG, Elizabeth Naoko MACLACHLAN, Jung-Sun PARK, Ubonrat SIRIYUVASAK, Ota TORU, Eva TSAI, Emilie Yueh-yu YEH.

Koichi Iwabuchi is Professor in the Faculty of Arts, Monash University. He is a chair in Media and Cultural Studies and the director of Monash Asia Institute. For many years he was a reporter and producer for Nippon Television Network Corporation (NTV). He is also the author of Recentering Globalization: Popular Culture and Japanese Transnationalism.

“The case studies presented in this book will be of significant theoretical value to international scholars. Since most theories in TV studies and transnational cultural dynamics are restricted to the binary of the West and the rest, this collection can provide regional and intra-Asia cases inaccessible to some Western scholars. The book can also provide discursive resources for Asian scholars to de-westernize local studies by pluralizing the point of reference in the field.” —Eric K. W. Ma, Head, Communication Division, Graduate School, Chinese University of Hong Kong, and author of Culture, Politics and Television in Hong Kong (1999).